Identify company interest
DRIVER uses available business-level signals to surface companies showing interest through your website. Coverage varies, and DRIVER does not claim to identify every visitor or anonymous individual.
B2B revenue intelligence
How DRIVER works
DRIVER creates one clear workflow: identify relevant company interest, interpret what matters, prioritise it and support informed human follow-up before the opportunity disappears.
From website activity to sales action.
Assess fit and intent
Company relevance, website behaviour and commercial context are reviewed so ordinary traffic is not treated as an automatic sales opportunity.
Prioritise the opportunity
Potential opportunities are organised as HOT, WARM or COLD to help the sales team focus attention where timing and value may be strongest.
Put insight in front of sales
Worthwhile company-level intelligence is delivered into the agreed sales workflow, with context and a recommended next action.
Let humans sell
A person reviews the intelligence, decides whether outreach is appropriate and owns the commercial conversation. DRIVER supports judgement; it does not replace it.
The operating principle
Technology creates visibility. People create revenue.
DRIVER separates identification, commercial interpretation, workflow execution and human selling. The public service stays focused on the outcome: getting useful company-level opportunities in front of sales at the right time.
What DRIVER is designed to improve.
Visibility
Reveal some of the B2B demand that never becomes a form submission or inbound call.
Prioritisation
Help sales distinguish commercially relevant behaviour from ordinary website noise.
Timing
Support review and follow-up while company interest is still active.
Alignment
Create a clearer shared view of how marketing attention can become a sales opportunity.
What DRIVER is not.
- It is not a promise to identify every anonymous person or company.
- It is not an automatic licence to contact every visitor.
- It is not a replacement for sales judgement, relationships or follow-up.
- It does not automatically include a website rebuild or other DOS solutions.
Assess DRIVER against a real revenue opportunity.
DOS will review your traffic, customer value and sales capacity before recommending an implementation.
Book a DRIVER Discovery